CAQ Strategic Plan 2026 to 2028

Strengthen Admin and Internal Operations

Fix our internal machinery so everything else runs smoothly.

Method of delivery

• Best practice governance including on how decisions are made
• Policies (rules) that everyone follows
• Strategic Planning as the blueprint for where we are heading
• Sound Financial Management, where money is spent wisely
• Properly trained volunteers
• Streamlined admin

Success measures

• Clear policies that people know about and follow
• Volunteers who know what they’re supposed to do and have the tools to do it
• Productive collaboration with Croquet Australia and other state organisations
• Less time spent on admin “busywork” and more time spent on croquet

Promote Croquet Externally

Raise croquet’s profile with people who don’t play it yet.

Method of delivery

• Advertising
• Media coverage
• Sponsorships
• Government relationships
• Community awareness campaigns

Success measures

• Regular positive stories about our croquet
• Government support at local, state and federal levels
• Steady stream of people attending Come and Try sessions
• Sponsorship partnerships that bring in resources
• Higher community awareness of the mallet sports

Grow Membership and Engage Members

To ensure clubs are viable and can deliver great croquet experiences

Method of delivery

• Smooth club integration
• Volunteer recruitment
• Fostering supportive culture across codes, across competition and socially
• Create remarkable experiences and internal communications

Success measures

• High conversion rate from Come and Try to membership
• New members who feel welcome and integrate quickly
• Members who volunteer willingly because they enjoy contributing
• Cooperation between competitive and social players and across codes
• Members who actively recommend croquet to their friends
• Effective newsletters and updates that communicate positive messages clearly

Support Clubs

To ensure clubs stay viable and can deliver great croquet experiences.

Method of delivery

• Helping struggling clubs
• Reduce volunteer burden
• Provide resources
• Knowledge sharing

Success measures

• Clubs not closing due to unsustainable volunteer burden or lack of members
• Offer vulnerable clubs effective & timely assistance when experiencing challenges
• Simplified admin procedures that all clubs can manage
• Active Discussion Forum where clubs share solutions

Develop Skilled Players & Officials

To provide pathways for keen players to improve, officiate and compete.

Method of delivery

• Increasing the numbers and skills of players, coaches, referees and other officials at all levels
• Building successful state teams
• Running robust competitions across all codes in all regions
• Encouraging regions to be involved in developing their players & officials
• Creating clear development pathways
• Upholding etiquette standards

Success measures

• Successful Queensland state teams and players across all codes
• Clear pathways from beginner to competitive player (at any level)
• Adequate numbers of qualified coaches and referees
• Well-run competitions that players want to enter
• High etiquette standards maintained across all levels
• More clubs producing competitive players

Encourage Innovative Ideas

To keep innovating to improve croquet in Queensland.

Method of delivery

• Pilot new ideas with willing clubs and expand successful trials
• Provide simple resources and support for low-cost innovations
• Share successful innovations across clubs through forums and update

Success measures

• Clubs trial and adopt new practices that improve player experience
• Measurable improvements in facility quality or sustainability
• New strategic opportunities identified and implemented